India’s Smartphone Market Grows in Second Quarter

Smartphone Market Grows by 7.3% in Q2 2025, indicating a sign of positive growth and accelerated trends.

India’s booming smartphone market showed commendable signs of recovery in the second quarter of 2025, with shipments growing by 7.3% year-over-year (YoY), according to IDC’s (International Data Corporation) latest report. In total, 37 million smartphones were shipped during Q2 2025. The first half of the year (H1 2025) saw 70 million units shipped, marking a modest 0.9% YoY growth.

Vivo Leads the Market, Followed by Samsung and Oppo

Vivo retained its top position in Q2 2025 as the leader in smartphone sales, ahead of competition Samsung and Oppo. The surge in shipments was driven by new model launches across varied price segments, discounts on older devices, improved offline margins, and strong promotional efforts.

Apple maintained its strong impressive performance, with shipments growing by 21.5% YoY to 5.9 million units in the first half of 2025. The iPhone 16 was the highest-shipped model across India in 1H25, making up 4% of overall India shipments during that period.

Segment-Wise Performance

Entry-level segment (under $100, 1 US$ is approx. INR 87): Saw 22.9% YoY growth, increasing market share from 14% to 16%. Xiaomi led with its Redmi A4 and A5 models in this segment.
Mass budget segment (US$ 100–$200): Grew by just 1.1% YoY, with market share falling from 44% to 42%. Vivo, Oppo, and Realme dominated this space as android smartphones.
Entry-premium segment ($200–$400): This segment also experienced a decline by 2.5% YoY, dropping market share from 30% to 27%. Vivo, Samsung, and Oppo led, while Motorola made notable gains.
Mid-premium segment ($400–$600): This category recorded a strong 39.5% growth, with Oppo and OnePlus increasing their market presence.
Premium segment ($600–$800): Saw the highest growth at 96.4% YoY, with market share doubling from 2% to, 4%. Apple’s iPhone 15 and 16 accounted for over 60% of sales, more than three fifths of the shipments.
Super-premium segment (above $800): Grew by 15.8%, maintaining a 7% market share. Samsung overtook Apple, holding 49% share versus Apple’s 48%, both emerging as the two leaders in the ultra-premium category.

“The second quarter of 2025 witnessed a flurry of new model launches across all price segments. This, coupled with price reductions on older models, increased offline channel margins, and strong above-the-line (ATL) marketing efforts, collectively fueled market growth”, as quoted by a senior Research Analyst for the Asia-Pacific region of IDC.

Offline growth momentum in has been fueled by brands’ multi-channel strategies. These include offering attractive channel margins, deploying in-store promoters, and implementing both temporary and permanent price drops. In response, e-retailers have launched summer sales, providing big discounts on mid-range and premium devices to stay competitive.

Chipset Growth

Qualcomm-powered devices grew by 37.6% YoY, taking the total to almost 34% of the cumulative market share, while MediaTek’s share fell to 44% due to reasons related to shipment drop.

Offline channel shipments grew by 14.3% YoY, increasing their share to 53.6%. Meanwhile, the online market share declined from almost 49.7% (Q2 2024) to 46.4%, though there was a quarter-over-quarter increase from Q1 2025.

Prediction for Q3 & Q4 2025

The IDC predicts a slight dip in overall shipments in the second half of 2025 due to rising prices and weaker demand, especially in the budget Android segment. However, iPhone sales will continue to grow, and brands may shift focus toward launching fresh models instead of promoting older stock, with iPhone 17 set to launch in September 2025.

While the market has rebounded from a two-quarter slump, the rather subdued consumer demand and rising average selling prices (ASPs) are expected to limit the pace of annual recovery in the second half of the current financial year.