The world of AI (Artificial Intelligence) has left no space untouched, turning every leaf to write a new chapter, with unprecedented developments and technological advancements coming through. Google, one of the pioneers in the field of all things tech has been discovering new avenues to introduce AI, and this time too it has identified a niche space, unlike any of its competitors.
Google is set to revolutionize the online shopping experience by introducing a suite of advanced AI-powered features that bring personalization and convenience to a whole new level. At the forefront is Doppl, a newly launched virtual fitting room application, that creates a digital version of the user to try on clothes virtually.
Unlike earlier iterations of the virtual try-on technology, Doppl offers a much more personalized and realistic preview, allowing users to upload full-length photos and see exactly how clothing items would look on their unique body type. This breakthrough marks Google’s most immersive and tailored approach to fashion shopping yet.
Once a user selects a clothing item through a Google search or product listing, the AI generates a lifelike try-on experience. Shoppers can swipe through multiple outfit combinations, compare different styles, save their favorites, and even share virtual outfits with friends before making a final decision. This not only adds a fun and social element to online shopping but also addresses a common concern: uncertainty about fit. By offering more accurate visualizations, Google aims to reduce product returns and bridge the gap between in-store and digital retail.
In tandem with the virtual try-on trend, Google is rolling out smarter price-tracking tools designed to help users save money and time. US shoppers can now customize alerts not just based on price, but also specific preferences like size, color, and style. Once a match is found across Google’s massive Shopping Graph, the system sends a notification directly to the user—eliminating the need for repeated searches or manual tracking.
Moreover, Google is upgrading its AI-driven search capabilities for fashion discovery. Users can now type natural, conversational queries like “summer sundress under INR 3000” or “comfortable men’s jeans for travel,” and receive curated results that match both their intent and budget. This language-focused search refinement significantly enhances product discovery and makes the shopping process more intuitive.
These features, currently being launched across the United States, are expected to roll out globally soon—just in time for the upcoming shopping season. By combining cutting-edge AI, hyper-personalization, and ease of use, Google is setting a new benchmark for the future of online fashion shopping. The company’s commitment to innovation is clear: make digital retail smarter, simpler, and more human. Google, with this unique virtual try-on feature sets itself apart already amongst the other leading AI driven entities that have been working on providing niche and differentiators to eliminate the competition and increase their viability.