iPhone 17 Gears Up for September 9 Launch; Countdown Begins

The iPhone 17 series is allegedly expected to launch on September 9, 2025, with the event announcement likely to take place on August 26. Apple may open pre-orders on September 12, and sales could begin from September 19 onwards. The lineup will include four models- iPhone 17, 17 Air, 17 Pro, and 17 Pro Max.

Apple, one of the leading names in the premium smartphone handset segment and the leading tech giant in the modern day scenario, is reportedly gearing up for its annual launch event, which usually takes place in September every year. The company is expected to unveil the much-talked-about and awaited iPhone 17 series along with other Apple accessories. The new lineup is rumored to include four models this time- with iPhone 17 Air being touted as a new addition to the existing fleet of ‘Pro’ and ‘Pro Max’ variants.

While Apple has yet not officially confirmed the given date, as per the past launch patterns and fresh leaks, the grand event might happen on the same date as it was in the previous year.

Launch Date

According to multiple media reports which are already floating around, Apple is likely to hold its launch event on September 9, 2025. Bloomberg’s Mark Gurman further suggested earlier that the launch could happen somewhere between September 8 – 12. It will continue to be an apparent trademark with Apple’s tradition of holding events on Tuesdays after Labour Day, and September 9 seems as the most probable date.

Apple generally announces its September event about two weeks before the launch. For example:

a) In 2022, the iPhone 14 event was announced on August 24 and held on September 7.

b) In 2023, the iPhone 15 event was announced on August 29, with the launch on September 12.

c) Last year, the iPhone 16 event was announced on August 26, with the launch on September 9.

If Apple follows this trend again, we could see the iPhone 17’s launch event announcement on August 26, 2025 in all likelihood. Based on the previous years, pre-orders for the iPhone 17 series could open on September 12, just three days after the main event. The phones may officially go on sale from September 19, with early buyers possibly receiving shipments on the same day.

The details on specifications, colour variants, iOS upgraded features and the incorporation of Siri with the AI-powered configuration, to compete with the rival giants of Google’s Gemini and xAI’s Grok available on android smartphones.

While all current information is based on leaks and past trends, the launch is now less than a month away. Apple is expected to officially reveal the date for its September event very soon. For Indian buyers, this means the countdown to the iPhone 17 series has officially.